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He also wants to diversify PinkNews' audience away from Facebook. It wants to connect to a new, younger generation of readers testing the boundaries of their sexuality.
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Access to a variety of perspectives is important, and we know that Snapchatters will resonate with PinkNews."īenjamin Cohen, the CEO and editor-in-chief of PinkNews, said the website has been working to get on Snapchat Discover since 2015. Rami Saad, who helps look after content partnerships at Snap, said: "We're always working to ensure content on Snapchat is as diverse as our community.
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PinkNews has around 5 million monthly unique readers, with a big audience in both the UK and US. While Snapchat Discover has served up LGBT content in the past, it has not had a dedicated channel. PinkNews will launch on Wednesday for Snapchat's 191 million daily users, as the social networking app broadens its range of publishing partners and makes Discover more appealing to different kinds of people. Snap has signed up its first LGBT partner for Snapchat Discover - the UK-based website PinkNews.